Using Digital Signage for engagement
More and more colleges and universities are embracing technology as a means to effectively communicate with their students, faculty, staff and visitors. Today’s students, raised in a tech-driven, connected world, expect real-time communication. And savvy universities not only know how to connect with their students, but also want to prepare them for the even more technologically advanced and interconnected world they’ll enter by the time they leave campus.
At University of Kentucky, with over four (4) million square feet of new facilities on campus since 2013, they had a tremendous opportunity to build a digital signage network within a state-of-the art campus footprint. They saw the opportunity to create a connected digital signage network as a key step in building a “smart campus” environment that could serve as an extension of UK’s commitment to promoting diversity, inclusion, economic development and human well-being by creating a hub of communication that infuses collaboration. A “first” focus to creating this future was building connectivity that would lead to:
The University partnered with RMG to help lay the foundation for Digital Signage as a state-of-the-art communication tool, using KORBYT® as the software platform of choice to power the campus digital signage. The strategy was to use Digital Signage an integral part of the University of Kentucky experience, to communicate more effectively and better connect students and other stakeholders to University messaging.
The University focused its efforts first on the recently renovated Gatton Student Center. The $200 million, 378,000-square-foot facility, built as a gathering space for students and departments to host meetings and events, opened in August 2018 featuring 40-plus digital screens.
“We first deployed KORBYT at the Gatton Student Center because it is our largest communication hub on campus” said Michelle Ellington, Facilities Information Services Manager, University of Kentucky. “We knew we had an opportunity to engage thousands of students and visitors if we had the ability to deliver relevant, on-demand messaging in new and dynamic ways.”
Innovation and technology
Targeted content, strategic deployment, collaborative workflow and analytical tools – the advent of centralized digital content – would serve to engage, inform, motivate, and entertain campus students and visitors. RMG’s Korbyt® platform would be a key component to bringing this vision to life, powering technology to connect students and faculty.
University of Kentucky demanded a platform that communicators could use to build meaningful and engaging experiences – one centralized platform that could handle the creation, storage and distribution of their messages, promoting standardization and uniformity of their voice across their campus. They also wanted to engage a variety of creators and content contributors and reach a variety of audience recipients with custom messaging. Some of the critical must-haves were:
Elevating the Campus Experience:
Since deploying KORBYT, we’ve impacted thousands of students, faculty, staff and visitors at the Gatton Student Center with interactive and real-time communication. Students are able to use interactive kiosks to access maps, activities, and current events. They also receive relevant and timely information from the University such as the distribution of an iPad Air to all new incoming freshman, an exciting new Smart Campus initiative, designed to use technology to maximize learning and support for students.” Whitney Siddiqi, Digital Content Manager, University of Kentucky.
Modernizing this space with technology and creating a buzz of active communication brings the University a step closer to preparing their students for our interconnected world. RMG is proud to be a part of the University of Kentucky’s strategy to use technology in improving the student experience, delivering a unique technology platform that communicators could use to build meaningful and engaging experiences.