There are multiple reasons why consumers choose particular banks and credit unions, but without a doubt, the customer experience at the different points of contact in the financial institution, is one of the fundamental. Santander, one of the world’s largest and most revered banks, chose digital signage as a way to reflect their innovative approach and transform their in-lobby consumer experience.
Santander selected Korbyt’s digital signage solutions in partnership with OpenEye Global to build a comprehensive digital merchandising and lobby signage program for 700+ banking locations. The goal was to leverage this digital signage to engage their customers with dynamic, targeted content, strengthening the bank’s presence and positioning as an industry leader.
OpenEye Global won the opportunity to bring digital signage to Santander in September 2013 and had the rigorous challenge of deploying an effective program to 700+ locations within 2 months. The bank’s footprint covers eight states including some of the most populous DMAs in the world including Boston, New York, and Philadelphia.
Then, the banking digital signage software needed to offer the bank a way to:
- Project a consistent (and modern) brand presence within each branch
- Offer content contributors an easy way to manage digital content
- Communicate both corporate and local content to customers
- Segment content by locations, time zones and targeted consumer behaviors
The bank digital signage rollout needed to quickly overcome logistical challenges, which included working within the robust security and IT infrastructure to install the hardware and integrate the software at a rate of 25 branch locations per day.
To work efficiently, OpenEye Global designed a signage system to integrate with the client’s help desk and IT department to ensure all 700+ branch locations are operating within the parameters of the program. If there was any interruption in the network, a ticket generated for testing and quality control, with a 99.9% resolve rate within 24 hours.
Being in the digital signage products and services game for 10+ years, OpenEye Global knew the right hardware, software and content were all equally critical needs to implement a successful digital signage programs for financial institutions. They tapped trusted partner, Korbyt, to promote the content through their proprietary digital signage software.
With Banking Digital Signage, Santander was able to:
Modernize brand appeal
Using digital signage makes it easier for Santander to tell their story in a visually engaging way. Screens located within each bank offer a modern design appeal while dynamic brand content helps communicate a consistent message, look and feel across all local banking locations.
Efficiently promote content
One of the main value benefits of digital signage communications is the ability for Santander to update and deliver the content of their whole network of screens in a simple way. With just a few clicks they can define what to display and where, without having to personally go to each branch to modify the content. This helps reduce costs and optimize digital resources.
Streamline real time communication
The banking signage solution also provided a centralized content management platform for Santander’s various channels, allowing for seamless integration with Santander’s marketing department and partners to create a content strategy that worked as an extension of their other marketing efforts.
Segment customer communication
Screens located within the banks allow the distribution of content, offers and promotions, segmenting customer communication by locations, regions and time zones. The content can also integrate with external financial systems so that relevant information for customers can be displayed in real time.
Digital Signage for banks is a great way to increase customer engagement, reduce perceived wait times, and deliver a positive branch experience while informing customers about your products and services.