Edward Ford uses nearly two decades of experience in communications, marketing, social media and online community management to help brands innovate, delight customers and positively impact the world. As the Senior Director, Client Engagement at Medidata, he transforms interactions with clients to identify and highlight brand advocates. Edward is a leader and founding member of Black Employees at Medidata (BEAM), one of the company’s business resource groups and a founding member of the company’s Diversity in Clinical Trials Steering Committee. He is also an Adjunct Professor at City College of New York in its Branding + Integrated Communications Master’s program. He speaks at conferences around the world and is a frequent panelist and podcast guest. Edward is married to the love of his life LaTanya Ford. They reside in New Jersey with their twin 8-year-old daughters Bria and Brielle.