A collection of data on accounts which collectively comprise an information network.
The broadcast of digital data information over a network of receivers and players.
A desire for a product or service. A buying decision is based on brand identity and the impression based on previous purchases and experience of use.
Digital Advertising Networks:
Digital networks integrating targeted entertainment and/or information program content with advertising narrowcast through digital networks and/or screens in place based venues such as big box and small retail, transit, malls, grocery, health clubs, medical offices, gas stations, office buildings, hotels and other out of home consumer venues.
Digital Billboards & Displays:
Communicate advertising-only messages through screens equipped with LED (Light emitting diode) or LCD (Liquid crystal display) technology, often changing at predetermined times, or through motion recognition technology, to showcase multiple brands.
Digital display sign:
LCD, Plasma, TV or LED screens displaying digital content throughout a digital signage network.
Digital dynamic signage:
Digital dynamic signage is a term used to describe the emerging industry where flat panel devices such as plasma screens and liquid crystal displays are used as moving posters, electronic bulletin boards, and the like.
Video, sound, pictures, and text that is downloaded or streamed over a WAN or LAN.
Digital menu boards:
LCD, Plasma, TV or LED screens that take the place of static menu boards in restaurant venues. Content is delivered to the menu board through a central content manager and changes are displayed to the menu dynamically based on the requirements of the venue.
Refers to signage that is displayed in public spaces by means of projector, LCD, Plasma screen, Electronic billboard, Isle-talkers, etc. Multimedia content is usually displayed using a computer, also referred to as a digital engine or media player.
A singular reference to a screen that is running digital signage content and typically replaces static billboards and posters.
A network of digital displays that is centrally managed and addressable for targeted information, entertainment, merchandising and advertising. Synonyms: Dynamic Signage, Digital Signs, Electronic Signage, Digital Media Advertising, Digital Signage Network, In-store TV Network, Captive Audience Network, Narrowcasting Network, Out-of-home Media Network, Digital Media Network, Advertising Network, etc.
Digital Signage Player:
A Digital Signage Player is the device at customer sites where Digital Signage Software accesses and displays digital signage information that it “receives” from the controlling server. Digital Signage Players automatically communicate with a primary server and in some cases; roll over to backup servers in the event of an interruption. The player may further assure consistency and uninterrupted signage presentation by preloading pages while others are being displayed.
Digital Signage Software:
Software that is standalone or Internet based that drives a digital signage system and digital sign.
Digital Signage Solutions:
A complete system with software, hardware, installation, training and sometimes even including content.
Plasma display panels (PDPs), liquid crystal displays (LCDs), light emitting diode signs (LEDs), or traditional television (CRTs) being used like signage. That is, instead of tuning in a television station, they are showing specially prepared visual images to make them function like signs. This gives the operator of these signs the ability to update them quickly, and to use engaging content.
The use of technology to dramatically improve performance or exposure of an enterprise.
CRT, flat panel LCD, plasma, aerial imaging, projector or other electronic devices that are at the end-point of a digital signage system, presenting the content.
The hardware used to hang up a display to present the information.
The amount of time your audience has to see and process the content on your display.