Crafting Killer Digital Signage Content That Gets Noticed

By Baglan Rhymes

Are you aware that 83% of consumers recall information from engaging digital signage? 

The “why” is quite clear.

These messages speak directly to you, leaving an indelible impression that your subconscious mind can’t help but store away. 

That’s the incredible power of effective digital signage content. 

Today, grabbing attention is a constant battle amid a sea of distractions and competing messages vying for our limited attention. Thus, creating content that speaks to your audience is crucial. So, let’s explore some valuable tips and best practices for crafting engaging digital signage content that creates a positive impact.

Understand Your Target Audience

What type of content will speak to your audience? Well, something that addresses their pain points and caters to their needs! And how do you create such content? 

1. Start with Market Research

Conduct surveys, interviews, and data analysis that help you understand your audience. Thus, find the right direction to offering content that takes into account their interests, demographics, and behaviors.

2. Create Audience Personas

Develop fictional profiles that represent different segments of your target audience. Use these personas as a guide to tailor your content effectively.

Define Clear Objectives

Think about it. You need clearly defined objectives; otherwise, how can you create content that aligns with your overall targets? 

So, clearly define your goals and decide what you want to achieve via your content.  Interested in increasing brand awareness? Do you want to drive more sales? Or, is your goal to elevate your customer experience? Create content that contributes to these goals after answering these questions.

What Are Some Measurable Objectives for Your Digital Signage Content?

Boosting foot traffic and social media engagement through your digital signage content might be two pivotal objectives for your retail bank. 

Here’s how:

• Do you aim to supercharge your bank’s foot traffic? Think of increasing it by over 20% within six months.
• Are you trying to increase social media engagement? Aim to boost it by a whopping 30% in the next quarter!

Keep It Simple and Concise

With short attention spans, simplicity is key. 

Use Clear and Straightforward Language

• Avoid jargon and complex terminology at all times.
• Craft concise and impactful content that still conveys your message.
• Focus on offering benefits and value to your audience.

Leverage Compelling Visuals

• Choose high-quality images and videos that align with your brand.
• Use visuals that enhance message clarity and offer an emotional connection.
• Maintain brand consistency throughout the visuals.

Use Dynamic and Engaging Content

Dynamic content has the power to capture attention and leave a lasting impact. People pay more attention when they interact with dynamic elements.

So, “How can I embrace animations and motion graphics?” you may ask. 

Here are a few tips:

• Incorporate subtle animations to enhance visual appeal.
• Balance movement with readability to avoid overwhelming viewers.

And how to encourage the audience to interact with this content?

• Use touchscreens or interactive elements to engage viewers.
• Create content that invites participation through polls or quizzes.

Incorporate Compelling Calls to Action

Compelling doesn’t mean offering them something that makes them react in a particular way. Provide them with something that’s of value to THEM, don’t leave them hanging.

Making Calls to Action Prominent Is Easy

1. Use visually appealing buttons or overlays.
2. Place calls to action strategically within your content.
3. Use easy-to-understand, interactive language.

The Challenging Part Is “What” and “How”

Avoid sales-focused content!

“What should I say, and how do I make it powerful?” 

Fret not! I have listed down a few examples so you know:

1. Visit our website to learn more!

1. Grab your FREE copy here!

2. Shop now and enjoy 20% off!

2. Secure your exclusive audit!

3. Follow us on social media for exclusive updates!

3. Stay connected; follow us!

Regularly Update and Refresh Content

And remember this one thing, always! Stale content is stagnant content. 

Keep your content fresh and relevant by constantly updating it. How? 

Create a Content Calendar

• To plan and schedule regular content updates.
• To align your content strategy with seasonal updates.
• To maintain a healthy balance between new and evergreen content.

Adapt and Evolve with Feedback

Don’t forget to notice audience reactions and consider their feedback (positive/ negative). Use analytics tools to monitor engagement, adjust your strategy accordingly, and experiment with different content formats and messaging to find what works best.

Measure and Analyze Performance

Analyze the performance of your digital signage content to make continuous improvements. 

1. Tracking key metrics is key. 

To gauge the impact of your digital signage content, measure impressions, engagement rates, and conversions. Analyze these metrics to identify audience behavior patterns and trends. Leverage analytics tools for valuable insights to optimize your content strategy.

2. Optimize content effectiveness.

To enhance the performance of your content, make data-driven decisions. Analyze audience preferences and behaviors to refine your content strategy accordingly. Conduct tests with different variations and closely monitor the impact of changes. By using this iterative approach, you can continually optimize your content to better resonate with your target audience and achieve maximum effectiveness.

Conclusion

Creating compelling digital signage content requires understanding your audience, defining clear objectives, delivering concise messages, and incorporating dynamic elements. 

Remember to include compelling calls to action and regularly update your content to keep it fresh. 

When you monitor how your content performs and use meaningful data to guide your decisions, the power is all yours to level up your digital signage game continuously. So, armed with these valuable tips and best practices, dive in and create content that catches people’s attention and lingers in their minds. 

And since it’s time to elevate your digital signage game, I recommend you check out Korbyt—a comprehensive digital signage platform for all your content creation, management, and optimization needs. Korbyt is the ultimate secret weapon that is anywhere! 

You’ve got this!